Who Are We?

#CAN (Clean Air Now) is an indie, non-profit initiative created by Vasilisa Forbes and Claire Matthews, who advocate for positive environmental change in London and across the UK.

Through Clean Air Now we are campaigning for improvements to air quality in the capital and across the UK: to better our quality of life, the quality of nature and the longevity of our future. An arts project with social incentive, CAN raises awareness surrounding Air Quality and Climate Change, through visual media and OOH campaigns.

Clean Air Now advocates for greater transparency and awareness of London's illegal levels of pollution through billboards, posters and street art placement on some of the city's most polluted roads.