Polluted Beauty

You sure you want the London look?

Air pollution is already known to cause millions of people health issues, including lung and heart diseases, but its most visible impact, the damage caused to our skin, is only just beginning to be understood. Our “Polluted Beauty” editorial illustrates the visible and quite shocking impacts that dirty air has on every area of skin. From blocked pores, premature ageing, loss of facial elasticity and dark circles, pollution is wreaking havoc with our skin and hair.

In the UK alone, poor air quality is linked to over 40,000 early deaths annually. Through #PollutedBeauty we are calling on the general public and the beauty industry to help us to apply pressure on the government to act with greater haste and care. Help us to push for healthier and happier urban living, and our right to breathe clean air.